NEED TO WRITE LITERATURE REVIEW CHAPTER

(Dissertation proposal will be provided)

Aims and Objectives of the Research

The main aim of the research is:

To characterize and explain the differences between the UK and Indian oil industry environments
The specific objectives associated with this main aim are:
[1] To examine macro- environmental factors significant to the industries in India and the UK.
[2] To determine the competitive circumstances of the two industries within the operating environments
[3] To characterize the strategic contexts of organizations within the two industries
[4] To find the relative competitive advantage of one oil industry over the other.

GUIDELINES FOR LR:

So what’s going to be important? What do you need to compare between countries?
– Firstly, if we are looking at each country’s industry

o What is the industry- e.g. what is industry
o Ownership- e.g. control of monopolies
o Structures
o Supply chains
o Life cycles- e.g. different stages of industry life cycle. (macro- level)
o Stakeholders
o Broad environmental factors – e.g. PESTEL (just the general perspective- e.g. social attitude, climate etc.)
• In particular regulation, state involvement etc.
o Strategic groups

– Secondly, if we are looking at each industry’s market
o What are the markets
• Which customers
• State, civil society, private
o Operating environments
• 5 forces etc. (don’t talk about the all the stages but a brief that what barriers and all. Etc)
o Domestic vs international markets
• Therefore what literature for understanding international markets?
o Competition literatures
• Number of competitors.
• Intensity
• Level of competitors
o Segmentation
o Value chains?

– Thirdly, what other strategic decisions and differences
o Key Success Factors?
o Generic strategies?
o Blue/red oceans?
o Public/private?
o Marketing?
o Corporate strategies?
• Ansoff’s matrix?

Marking based on the following criteria:
Identification of appropriate/relevant theory
Literature Employed
Critical assessment/review
Independence of thought/ideas