Archive for the ‘Marketing’ Category

Any topic (writer’s choice)

Please respond in complete sentences for each question Topic 1: The Digital DivideThis week you read Digital Divide in a Global Economy  https://open.lib.umn.edu/mediaandculture/chapter/13-4-digital-divide-in-a-global-economy/ Discussion:More than just a tool for information transfer, the Internet has become a conduit for a globalized workforce.  However, as the Internet has become integrated into daily business life, a digital divide has emerged. Some […]

Diversity

Watch the following 2018 NBC DFW news coverage video from North Texas as it explains how television commercials are pushing the envelope when it comes to diversity. As society has progressed companies have learned that not everyone can or should be considered as the same and that every person has different life experiences, may it […]

Marketing Effective Persuasion

Be advised that although you have to define / use book materials to answer the questions, most of your grade will be based on the examples you come up with..  I am really looking for THOUGHTFUL answers, not just copying from the textbook. Those thoughtful answers will get the highest grades here. Again, you absolutely […]

Understanding and Identifying Target Customers to Create the Right Relationship

Trend analysts Chris Sanderson and Martin Raymond from the London firm The Future Laboratory say the business of trend analysis is no fortune-telling business. “We live in uncertain times, but one thing about the future is certain: the business of trend analysis is all about the research of data, its correct interpretation, and to some […]

Tata’s – Pricing Strategies

http://www.youtube.com/watch?v=u5SwenzKEno Watch the “Tata-Pricing Strategies” video clip, then answer the following questions. 1.    What type of pricing is Tata using for the Nano? 2.    What should be the company’s pricing policy for Europe? 3.    Should the car meet the European safety standards? 4.    What are the drawbacks of charging such a low price?

Tata’s – Pricing Strategies

http://www.youtube.com/watch?v=u5SwenzKEno Watch the “Tata-Pricing Strategies” video clip, then answer the following questions. 1.    What type of pricing is Tata using for the Nano? 2.    What should be the company’s pricing policy for Europe? 3.    Should the car meet the European safety standards? 4.    What are the drawbacks of charging such a low price?

Gross Rating Point (GRPS)

Context for my presentation: This is the problem statement. —The Consumer Packaged Goods (CPG) industry is a $2 trillion dollar industry that is one of the largest sectors in North America. CPG items are used daily by average consumers and require routine replacement, such as food, beverage, clothes, tobacco, makeup, and household products. Because the […]

PEPSI

Paper instructions One sentence per slide. A lot of pictures. 20-30 slides. Using each touch point one slide. If you see the touch point doesnt exist dont use it. Look at metrics and financial information! It needs to be on Pepsi. It needs to be really great. Thanks so much for helping. Please reach out […]

3 page scenario…Watch this video on the Coca-Cola marketing strategy plan implementation, and then answer the questions below (ThoughtCatalyst, 2017):

Address the following questions in your response: What is the final element (final phase) of a marketing plan?What is an independent, comprehensive, systematic, and periodic review of a companys marketing environment, strategies, and objectives to improve performance?What are the primary trade channels for bringing products to customers?How is decreasing the number of levels of management […]

select 2 advertisements within the same industry (e.g., YouTube, newspaper, TV, or radio). Write a 5-page analysis of each advertisement for your marketing report based upon the following criteria

The responsiveness of social media allows brands to more easily tailor their messages to suit the needs of the immediate moment, even while staying true to their images and product lines. As more people are staying home due to the recent pandemic, home improvement brands could emphasize the stress release of home improvement and the […]

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