Archive for the ‘Marketing’ Category

Segmentation, Target Marketing, and Positioning

Week #4 Discussion88 unread replies.88 replies.The development of any marketing mix depends on positioning, a process that influences potential customers overall perception of a brand, a product line, or an organization in general. Further, positioning is the place a product, brand, or group of products occupies in consumers minds relative to competing for the offering.  […]

Any topic (writer’s choice)

Marketing Plan Assignments (Please finish this essay upon my draft that attached on site) What is a Marketing Plan? Whether you are just starting your business or thinking about growing your operations, a good marketing plan includes everything from identifying your target customers to how you will reach them to how you will create repeat […]

Sony TV case study

Sony is introducing a TV with a 65-inch Ultra HD TV wide screen that has 4 times more pixels than existing HDTVs with an advanced signal processing system. The TVs introductory price is $10,000.APA style double-spaced paper, at least 3 references to address the following questions:Who should be Sonys initial target market? What are the […]

Sensor

This is secondary research on Honeywell International, Inc. and learning about the actual sensory industry.  Sharing the industry profitability, size, growth, and characteristics.  Describe the competitive landscape, who are the key competitors, what are their strengths and weaknesses, and approximate their market shares.  Please include 3-4 references citation.  Can you please use up-to-date data when […]

Public relation

Company name : Schweppes  ( https://www.youtube.com/watch?v=pTCt7hDkC4s) campaign link  ( this time for Schweppes only 1-Task environment analysis, including those forces and organizations that thecompany interact with and affect its performance (supplier relations, buyerrelations, competitors relations, Socio-economic actors, Economic actors,Political/legal actors, Technological actors). You need to ask the followingquestions: What are the long term external forces/ […]

Final Sales Presentation

Objective: Open this online and carefully outline the steps necessary to draft the right sales presentation to the right prospect that has the ability to buy and the need of your product. Scenario: You have just been hired as an account executive for the Sony Corp. in the Video/Monitor/Electronics division. Your territory is from Modesto […]

Eco Femme Case Study

Evaluation Criteria: Students will individually complete the case study report, due after the completion of the course on May 28, 2021 (Eco Femme Case). The case study report should be approximately 5 pages in length (double spaced). The structure of the report should be as follows: 1)    Title Page 2)    Introduction 3)    […]

Eco Femme Case Study

Evaluation Criteria: Students will individually complete the case study report, due after the completion of the course on May 28, 2021 (Eco Femme Case). The case study report should be approximately 5 pages in length (double spaced). The structure of the report should be as follows: 1)    Title Page 2)    Introduction 3)    […]

Creative Brand Strategy

Creative Brand Strategy Objectives Create a brand strategy for your entertainment business Define your unique brand identity and develop creative concepts to establish your new company brand Instructions Using what you learned in the assignment readings and the brand identity lessons, you will create a new brand strategy for your entertainment business. You will define […]

branding

You have to answer both of these questions separately. Each has to be at least around 700 words. 1. Propose a global brand communication strategy which will be efficient for a globalaudience. What are the benefits of its application? Provide two examples byusing relevant terminology and theory to support your answer. What is theconnection between […]

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