Analytics play an integral role in the world of sports business. From the selection of players to the way teams advertise to fans to what concessions are sold at sporting events, nearly every facet of sports business relies on data analytics to generate revenue and create a positive return on investment for teams, organizations, and […]
Archive for the ‘Marketing’ Category
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Brand Extension Marketing Plan
May 26th, 2022 
Assignment Details: In this unit, you need to first assume you have the role of a marketing manager for one new (currently not available) product on the behalf of a real, for-profit organization. Consider this a brand extension. You are adding a product to an existing companys product line. This product may be introduced on […]
Mastery Journal
May 25th, 2022 Business Storytelling & Brand Development Mastery Blog Post Objectives: From the knowledge and resources provided about personal branding, brand strategy, brand identity, brand story, and business development, provide personal journal post that reflects your growth throughout this month. Instructions:For this month, please publish a new personal journal post related to your original Mastery Assignment as […]
Branding/storytelling
May 25th, 2022 Developing Your Storytelling Project Objectives Develop a brand story to build a strong connection with the audience and the brandBring to life the essence of the brand by communicating an authentic storyCreate skills in digital storytelling by creating a new digital story pitch strategy as you launch the new brandInstructions Create a creative strategy for […]
Story Telling
May 25th, 2022 Instructions: Post 1 Initial Post (80%) – DUE WEDNESDAY 1. Select an existing entertainment brand and complete the online assessments to discover its main archetype. Review its corporate culture, marketing, and its overall online presence prior to taking the online assessments. 2. Provide 2 brand story examples that connect its brand with the archetype you […]
Learning and Advertising
May 19th, 2022 Objective:The objective of this assignment is to apply your knowledge of classical conditioning and memory in creating brand communication.Instructions:Use your knowledge of Classical Conditioning and create an advertisement idea that applies classical conditioning, on a product of your choice.Instructions:1. Choose any product category.2. Give it a new brand name and justify your choice in light […]
Learning and Advertising
May 19th, 2022 Objective:The objective of this assignment is to apply your knowledge of classical conditioning and memory in creating brand communication.Instructions:Use your knowledge of Classical Conditioning and create an advertisement idea that applies classical conditioning, on a product of your choice.Instructions:1. Choose any product category.2. Give it a new brand name and justify your choice in light […]
Learning and Advertising
May 19th, 2022 Objective:The objective of this assignment is to apply your knowledge of classical conditioning and memory in creating brand communication.Instructions:Use your knowledge of Classical Conditioning and create an advertisement idea that applies classical conditioning, on a product of your choice.Instructions:1. Choose any product category.2. Give it a new brand name and justify your choice in light […]
Learning and Advertising
May 19th, 2022 Objective:The objective of this assignment is to apply your knowledge of classical conditioning and memory in creating brand communication.Instructions:Use your knowledge of Classical Conditioning and create an advertisement idea that applies classical conditioning, on a product of your choice.Instructions:1. Choose any product category.2. Give it a new brand name and justify your choice in light […]
Learning and Advertising
May 19th, 2022 Objective:The objective of this assignment is to apply your knowledge of classical conditioning and memory in creating brand communication.Instructions:Use your knowledge of Classical Conditioning and create an advertisement idea that applies classical conditioning, on a product of your choice.Instructions:1. Choose any product category.2. Give it a new brand name and justify your choice in light […]
