• Evaluate the business-level strategy of either Starbucks or Lockheed Martin to determine whether you believe the strategy is appropriate to offset forces in the industry. Provide specific examples to support your response.
• Make recommendations for improving this strategy as well as describing any challenges you foresee in executing those recommendations.

BUSINESS LEVEL STRATEGY 

-COST LEADERSHIP

-DIFFERENTIATION

-FOCUSED COST LEADERSHIP 

-FOCUSED DIFFERENTIATION 

-INTEGRATED COST LEADERSHIP/DIFFERENTIATION STRATEGY